Wet N Wild Photo Focus Foundation- Hot or Not?

Hello my angels!

I finally got my hands on the fairly new Wet N Wild PhotoFocus Foundation! I’ve seen this foundation all over the place; YouTube, blogs, you name it, it was there. I wanted to get it right away and try it, but you guys…I have way too many foundations! I’m trying to downsize my makeup collection so I talked myself out of getting it (since it wasn’t “necessary”). Then, the other day I was walking through Rite Aid with my best friend Jess, and I couldn’t resist myself. Wet N Wild was 30% off; how could I say no to such an inexpensive item!? (My way of justifying myself haha). As inexpensive as Wet N Wild is, it’s amazing quality and in my opinion, it’s up there with  high end brands.

I’m going to quickly go through the details about this foundation. It’s $5.99, which is INCREDIBLE for the drugstore. There are 20 shade options…again great job Wet N Wild! You hardly even see that shade range with higher end brands, so there is definitely something for everybody! Screen Shot 2017-04-28 at 12.30.58 AM

Screen Shot 2017-04-28 at 12.20.57 AM
Pictures from: http://www.wetnwildbeauty.com/new/photo-focus-foundation.html

It’s “your skin, only better” as claimed by Wet N Wild on their website, and meant to prevent the white cast we can often get with foundation in flash photography.


Let’s see how this foundation works for me. My skin type is combination-oily and I can get minor acne once in a while.  I’m hoping it’s not one of those things Youtuber’s all rave about and then I end up saying, “Why did I get sucked in again?” HOWEVER… the awesome thing about Wet N Wild is that it’s so affordable that you won’t be losing much even if it doesn’t work for you.

My shade: Golden Beige 




Alright you guys, here’s my run down after trying this foundation out a good amount of times.


  • Great shade range.
  • Doesn’t oxidize (I’ve seen some videos where they say it does, but it depends on what you pair with it; primers and powders have an effect on if it will oxidize or not).
  • Long wearing. For me it lasted about 7 before breaking up a little around my oily areas.
  • Doesn’t emphasize my pores.
  • Easy to apply and blends like a dream.
  • Works great with both a beauty blender and a makeup brush (I like using the Real Technique Buffing Brush).
  • Medium coverage.
  • Buildable without looking cakey.
  • Satin- matte finish and looks like skin.
  • Feels light on the skin.
  • Powders, bronzers, blushes, and highlights layer well on top- no patchiness!
  • No flashback (as they claimed).
  • Not tested on animals.


  • The scent might be a turn off for some. I didn’t mind it too much.
  • It does seem to cause a few tiny bumps at the end of the night, but its only happened to me once so far. They disappear the next day for me and my skin has been acting up so I’m not quite sure what the actual culprit is.
  • The paddle applicator is a bit unsanitary.. I wish it had a pump instead!

Phew, that was a long review wasn’t it…but I wanted to get into the knitty gritty because I do not want you guys to miss out on this drugstore gem! Believe the hype of this product. As someone who loves makeup and loves researching and testing products, I’m glad I came across the Wet N Wild’s Photofocus Foundation. It blows me away. I would say it’s comparable to the Nars All Day Luminous Weightless Foundation; maybe even better. I have to give kudos to Wet-n-Wild on making such a great product at such an affordable price (and no animal testing either!). I am very impressed, Wet N Wild!

xx Mahvish

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